
Why sports?
Taking part in sports isn’t about the cheers, or the wins, or the bragging rights. It’s about way more than that. Playing sports helps girls develop confidence1 and important life skills, such as resilience and discipline. It also helps girls to develop their self-esteem and improve mental health.2
Together, we can keep girls playing
74% of girls think more support needs to be shown to keep them involved in sports2. That’s why Always is teaming up with Malala Yousafzai, Stef Reid & other inspirational women to rally society and help #KeepHerPlaying.
Helping girls across the country with Sported
So far this year we’ve helped over 15,000 girls stay in sports, in partnership with Sported. We’ve provided financial grants and sports equipment to organisations across the country so they can help #KeepHerPlaying.
Learn more about Sported here.
How you can help!
As well as encouraging all the girls you know to stay in sports, you can trigger a donation to Sported by:
PURCHASING a pack of Always Ultra, Platinum or Tampax Compak Pearl at participating retailers. Check the terms & conditions below to learn more.
Procter & Gamble UK at, The Heights, Weybridge KT13 0XP, will donate £0.05 to Sported for every pack of qualifying product purchased in participating retailers during the period defined below. Sported will use the donation to offer financial grants or to fund packs of equipment that can be used for sport sessions.
Details of qualifying products and participating retailers below:
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For each pack of Always Ultra and Always Platinum sold during the marketing support period from [08/09/21] until [19/10/21] in Tesco within UK, P&G will donate £0.05 to Sported.
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For each pack of Always Ultra and Always Platinum sold during the marketing support period from [02/08/21] until [12/09/21] in Morrisons within UK, P&G will donate £0.05 to Sported.
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For each pack of Always Ultra and Always Platinum and Tampax Compak Pearl sold during the marketing support period from [11/08/21] until [07/09/21] in Superdrug within UK, P&G will donate £0.05 to Sported.
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For each pack of Always Ultra and Always Platinum and Tampax Compak Pearl sold during the marketing support period from [18/08/21] until [13/09/21] in Asda within UK, P&G will donate £0.05 to Sported.
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For each pack of Always Ultra and Always Platinum and Tampax Compak Pearl sold during the marketing support period from [25/08/21] until [19/10/21] in Boots within UK, P&G will donate £0.05 to Sported.
- Online survey, One Poll '20, n = 507 Women
- Online survey, One Poll '20, n = 1000 girls
- Online survey, SurveyMonkey, May/June 2020




