Always helps girls build confidence through sports

Confident women standing in a corner

Why sports?

Taking part in sports isn’t about the cheers, or the wins, or the bragging rights. It’s about way more than that. Playing sports helps girls develop confidence1 and important life skills, such as resilience and discipline. It also helps girls to develop their self-esteem and improve mental health.2

Together, we can keep girls playing

74% of girls think more support needs to be shown to keep them involved in sports2. That’s why Always is teaming up with Malala Yousafzai, Stef Reid & other inspirational women to rally society and help #KeepHerPlaying.

Helping girls across the country with Sported

So far this year we’ve helped over 15,000 girls stay in sports, in partnership with Sported. We’ve provided financial grants and sports equipment to organisations across the country so they can help #KeepHerPlaying.

Learn more about Sported here.

“We are delighted about receiving this grant. It enables us to continue supporting the work that our all female dance company Ignite do; promoting diversity, creativity and positivity during these trying times.”

Theatre Peckham, London

“As a female boxer it's great to see companies such as Always supporting the rise in female participation in sports. The donation is welcomed after the financial hardship the pandemic has brought. With funding we can increase opportunities for current boxers and open doors for girls looking to get into boxing. Thank you”

Jody Horton, 20 y.o.
Downend Boxing Club, South West

“Thank you so much for the grant that is amazing. This will mean I can get additional safety mats for the children to ensure when they are performing skills it will give them more confidence and ensure they land safely.”

Tyneside Gymnastics, Newcastle

“Knowing we received free period pads was such a relief. There’s nothing worse than having a period and not having access to them. Thank you for coming to the rescue.”

Allegra, 15 y.o.
Konverse Dance Crew, London

“Thanks to this funding we were able to run a 4 week introduction to futsal for ladies programme which has led onto the girls creating their own team and continuing weekly training.”

Omagh Futsal, Northern Ireland

“I can’t thank you and the teams at Always and Sported enough for this funding. We have had lots of young women signing up for the new Ladies Junior Team so the £200 is greatly appreciated and will be put to very good use.”

Tir Connail Harps, Scotland

“Wow!!!!! Thank you all so so much!!! This is amazing and will be so helpful towards our projects building young women's confidence through dance and nutrition!!!”

Ignite You, South West

“The grant helps towards our costs and ensures that we retain our young female swimmers within the sport. We support them physically and also mentally by educating them in a number of areas.”

Thurrock Swim Club

How you can help!

As well as encouraging all the girls you know to stay in sports, you can trigger a donation to Sported by:

Sec-9 Always Helps Girls Build Confidence Through Sports Icon Image

PURCHASING a pack of Always Ultra, Platinum or Tampax Compak Pearl at participating retailers. Check the terms & conditions below to learn more.

Procter & Gamble UK at, The Heights, Weybridge KT13 0XP, will donate £0.05 to Sported for every pack of qualifying product purchased in participating retailers during the period defined below. Sported will use the donation to offer financial grants or to fund packs of equipment that can be used for sport sessions.

Details of qualifying products and participating retailers below:

  • For each pack of Always Ultra and Always Platinum sold during the marketing support period from [08/09/21] until [19/10/21] in Tesco within UK, P&G will donate £0.05 to Sported.

  • For each pack of Always Ultra and Always Platinum sold during the marketing support period from [02/08/21] until [12/09/21] in Morrisons within UK, P&G will donate £0.05 to Sported.

  • For each pack of Always Ultra and Always Platinum and Tampax Compak Pearl sold during the marketing support period from [11/08/21] until [07/09/21] in Superdrug within UK, P&G will donate £0.05 to Sported.

  • For each pack of Always Ultra and Always Platinum and Tampax Compak Pearl sold during the marketing support period from [18/08/21] until [13/09/21] in Asda within UK, P&G will donate £0.05 to Sported.

  • For each pack of Always Ultra and Always Platinum and Tampax Compak Pearl sold during the marketing support period from [25/08/21] until [19/10/21] in Boots within UK, P&G will donate £0.05 to Sported.

  1. Online survey, One Poll '20, n = 507 Women
  2. Online survey, One Poll '20, n = 1000 girls
  3. Online survey, SurveyMonkey, May/June 2020