What we Promise

What we promise

## We want all girls to live life to its fullest potential and we’re right here to back all of you.

What We Promise

CEYM02 - Our Epic Battle #LikeAGirl

Our Epic Battle #LikeAGirl

MYM01 - Get cycle savvy

Get cycle savvy

The Always Puberty and Confidence Education Programme empowered girls and helped teachers and parents for more than 30 years by providing free educational resources and samples that help girls understand the changes they will go through during puberty and how to cope with them. Endorsed by UNESCO, and used by over 500 thousands education professionals, the programme reaches over 17 million girls annually in over 70 countries. 

Innovative teaching approaches ensure teachers are able to reach their students in a way that best suits their needs, whilst tailored materials in each country ensure the content is adapted for different contexts and varying cultural sensitives.

You can also help empower girls! Just download all [Always Puberty and Confidence Education material](/en-gb/about-us/campaigns-and-initiatives/) for free and share it with all girls and adults you know!

TC05 - T01 - Always Puberty & Confidence Education Programme

Always Puberty & Confidence Education Programme

TC01 - Puberty Education Programme - FAQx

Empowering Through Education

Always has partnered with over 60 organizations that serve girls in need around the world, including Save The Children, UN Women & UNICEF. In the past 10 years, our programs have reached over 50 countries and delivered over 100 million pads to girls who need them most.

Here’s a snapshot of just a few of our programmes:

CEYM03 - Helping Girls Across the World

CEYM04 - Girls experiencing period poverty miss out on the activities that they love (End Period Poverty)

Girls experiencing period poverty miss out on the activities that they love

TC05 - T02 - Help Girls Embrace Failure as Fuel to Build Their Confidence

Help Girls Embrace Failure as Fuel to Build Their Confidence

Master Your Menstrual Cycle

Learn more from leading confidence experts and be inspired by young girls from around the world.

On July 7, 2015, the Always #LikeAGirl Confidence Summit series kicked off across 10 cities around the world. During the conferences, we unveiled the new Always Confidence Teaching Curriculum, which was created in partnership with TED and leading confidence and education experts. The event featured thought leaders, educators and inspiring young girls.

Check out our YouTube channel to watch the amazing speakers' performances: [https://www.youtube.com/user/AlwaysBrand](https://www.youtube.com/c/AlwaysUK/featured).

TC05 - T05 - SUB01 - Always LikeAGirl Confidence Summit

CEYM03 - T03 - SUB01 - Always Keeping Girls in School: Africa

TC05 - T03 - Help Keep Girls in Sport

Help Keep Girls in Sport

In a unique partnership, TED joined the Always #LikeAGirl mission as a Confidence Teaching Partner to help empower girls.

TED & ALWAYS teamed up to develop TED-Ed educational videos, sharing with educators, students and young girls the latest knowledge on how girls can retain confidence at puberty. Learn more about TED-Ed on [ed.ted.com](http://ed.ted.com/).

3 tips to boost your confidence [here](https://www.youtube-nocookie.com/embed/l_NYrWqUR40)
 How menstruation works [here](https://www.youtube-nocookie.com/embed/ayzN5f3qN8g)
 How sport impact confidence [here](https://www.youtube-nocookie.com/embed/hmFQqjMF_f0)

TC05 - T04 -SUB01 - Teaching confidence with TED

TC05 - Empowering Girl Through Education

Empowering Girl Through Education

TC03 - Topic Map

TC05 - T05 - Always LikeAGirl Confidence Summit

Always LikeAGirl Confidence Summit

Let's start talking about periods to help fight period shame

TC05 - T04 - Teaching confidence with TED

Teaching confidence with TED

We believe women are incredible. They have unlimited potential. They’re strong with a splash of fabulous and a dash of wonderful and can do anything they put their minds to. And Always is their biggest cheerleader!

CEYM01 - T01 - What We Promise - Why

Why?

Helping Girls Across the World

Many girls lose confidence during puberty. Discover how we help empower girls with Always Puberty and Confidence Education Programme!

Empowering Girl Through Education with Always

Always strives to make sure that girls everywhere keep their confidence throughout puberty by showing them that doing it #LikeAGirl is an awesome thing.

CEYM03 - T01 - Always donates over 14 million pads and uses the power of poetry to highlight the damaging effects of period poverty.

Always donates over 14 million pads and uses the power of poetry to highlight the damaging effects of period poverty.

Through our commitment to empowering girls, Always has partnered with over 30 organizations to help girls around the world. Take a look at what we did!

TC05 - Empowering Through Education

MYM03 - Be a period champion

Be a period champion

TC02 - Education cards

More than half of girls lose confidence during puberty, with the onset of menstruation marking the lowest point of their confidence. One of the key reasons for this is a lack of information. Two out of every three girls who enter puberty don’t know enough about what is happening to their bodies. Always wants to change that.

Read the full article below

This content is in line with the National Curriculum for England programme of study for science and the RSE, Citizenship and PSHE Association programmes of study.
[Register for free sample packs](https://nationalschoolspartnership.com/initiatives/about-you-2023-2024/) containing Always pads, Tampax tampons, and educational leaflets for your students in Year 7 and Year 9.*

 

*Schools with people with periods aged 11 to 14 in the UK and ROI may order one set of free samples for each eligible year group per academic year. Free samples are issued on a first come, first served basis. Tampons are only advisable for use by people with periods aged 13+.

TC04 - Secondary Schools Puberty Teaching Resources Year 9 (ages 13-14)

Secondary Schools

TC04 - Education Cards

CEYM05 - Always #KeepHerPlaying

Always #KeepHerPlaying

Helping Girls Across the World promo image

Help your 12-13 year old students embrace their changing body with confidence and learn how to develop healthy relationships with themselves and others.

Secondary Schools Puberty Teaching Resources Year 8 (ages 12-13)

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CEYM06 - Helping to tackle period shame

CEYM03 - T05 - Always + UNESCO: Girl’s Literacy Programme

Always + UNESCO: Girl’s Literacy Programme

Puberty Education Programme - FAQ

CEYM03 - T03 - Always Keeping Girls in School: Africa

Always Keeping Girls in School: Africa

Committed to empower young women

Helping to tackle period shame

At puberty, 50% of girls feel paralyzed by the fear of failure*. This leads to girls avoiding trying new things because they’re too afraid to fail. But the truth is, failing is a good thing! It helps us learn, grow and ultimately build confidence.

To help you encourage girls you know to embrace failure as fuel, check out these <a href="/Always_EN_UK/Empowering-Through-Education/ALWAYS-Embrace-TipSheet-UK.pdf" target="_blank">tips from Rachel Simmons</a> - New York Times best-selling author and conﬁdence expert.

*Based on a 2017 study among US girls aged 16-24

TC05 - T02 - SUB01 - Help Girls Embrace Failure as Fuel to Build Their Confidence

Empowering through education

TC03 - Secondary schools ages 12-13

Always, with the help of Save the Children, has helped empower over 10,000 girls in Nepal, Ethiopia and Mexico.

“Puberty can be a scary time for girls when they, their families and their communities don’t have the facts. In many of the places where Save the Children works, a lack of information or misinformation, along with no access to bathrooms or sanitary products, contributes to girls missing days of school or dropping out of school altogether. Save the Children values our partnership with P&G and our shared vision of making sure girls have the knowledge and confidence to navigate the challenging journey of puberty, so they can stay in school and shine."

CEYM03 - T04 - SUB02 - Puberty, Health & Hygiene Education with Save the Children

Helping End Period Poverty

Periods happen but period shaming shouldn’t. Let’s rethink our reactions to periods to help fight period shame.   

Period Shaming 

 TC02 - Secondary Schools Puberty Teaching Resources LANDING PAGE all resources

MYMC02 - Period Power – Master Your Menstrual Cycle

Be a Period Champion – Master Your Menstrual Cycle

Click here for new tailored, video-led lessons for your 13-14 year old students that will help develop their self-esteem and body confidence!

Secondary Schools Puberty Teaching Resources Year 9 (ages 13-14)

CEYM03 - T04 - Puberty, Health & Hygiene Education with Save the Children

Puberty, Health & Hygiene Education with Save the Children

Period Power – Master Your Menstrual Cycle | Always

Did you know that some girls don't have access to sanitary protection? That’s why we want to #EndPeriodPoverty and provide them with free sanitary pads!

Girls experiencing period poverty miss out on the activities that they love (End period poverty)

End Period Poverty | Free Always sanitary pads for girls

Secondary Schools ages 13-14

Teachers Corner

CEYM01 - Head Image - What we promise

CEYM02 - Head Image -Our Epic Battle #LikeAGirl

TC03 - Secondary Schools ages 12-13

Secondary Schools ages 12-13

All women deserve better than the status quo, so we work like crazy to give you the innovative products that keep you unstoppable every single day. From inventing the very first pad with wings, to our latest breakthrough, the world’s first foam pad that absorbs 10X its weight, we create pads and pantyliners that fit and feel so comfortable, you can run, jump, kick, throw – and almost forget you’re wearing one.

CEYM01 - T02 - What We Promise - Innovation is Power

Innovation is Power

MYMC01 - Get Cycle Savvy  – Master Your Menstrual Cycle

Always Helps Girls Build Confidence Through Sports

Secondary schools ages 12-13

Learn all about your menstrual cycle: what are the phases and how they affect you. Watch video on menstrual cycle and sport. Track your period infographic!

Get Cycle Savvy  – Master Your Menstrual Cycle | Always

always_en_uk-what-we-promise-what-we-promise-jpg

The Always promise

Gain confidence, openly talk about period and changes over the menstrual cycle. Support and empower others: the ultimate goal to be a period champion!

Be a Period Champion – Master Your Menstrual Cycle | Always

Eve Appeal

The Syrian Crisis is one of the biggest challenges of our generation. It has had a significant negative impact not only on Syrian refugees, but on Jordanian host communities, and among those most affected are refugee girls and young women.

Many Syrian refugee girls are no longer able to attend school and many young women are unable to work and provide income for their families, lacking access to training and facing gender-based barriers that keep them at home.

P&G and Always are working to stop this, rooted in the belief that education is key to empowering Syrian refugee girls and young women so they are confident, skilled, strong and equipped to take charge of their future even in the most challenging circumstances. That’s why we’ve partnered with UNESCO and Save the Children, to help refugees by empowering over 1000 young girls & women living in Jordan through education, life skills and work readiness training.

CEYM03 - T02 - SUB02 - The Syrian Crisis is...

CEYM03 - T02 - Changing the World of Refugee Girls with UNESCO and Save the Children

Changing the World of Refugee Girls with UNESCO and Save the Children

MYMC01 - Get Cycle Savvy

Get Cycle Savvy  – Master Your Menstrual Cycle

TC04 - Topic Map

Sport is critical to build and maintain girls’ confidence and yet, many girls quit sport at puberty.

To help them feel they belong in sport and empower them to stay in sport, Always has developed ready-to-use tools for teachers, coaches, organizations and parents. <a href="https://assets.ctfassets.net/aqfuj2z95p5p/5MaliCWZKdKehJBU6sZiuN/20f15f572cb5a6e6f35ae18be5072f79/KeepPlaying-LikeAGirl-Flyer-UK.pdf" download="download">Download here.</a>

TC05 - T03 -SUB01 - Help Keep Girls in Sport

Always is teaming up with inspirational women and Sported, a UK wide charity, to deliver programmes that will help girls get back on the field as soon as they can.

Always #KeepHerPlaying | Always

Ever been told you do something like a girl? Great! Be proud of that, because girls rule! That’s the whole point of our #LikeAGirl movement. During puberty, a girl’s confidence can plummet, and Always is out to change that. By working together to destroy stereotypes and showing the world what being a girl or woman really means, we’re creating an amazing sisterhood that stretches across the globe.

CEYM01 - T03 - What We Promise -  Live Proud #LikeAGirl

Live Proud #LikeAGirl

Turn your period into power, learn to manage your energy levels and work in harmony with your body. Unlock your full potential on and off the sport field!

Here at Always, we believe that women are incredible. Its our promise to you to support an motivate you all through our innovative products and advice. 

What we promise | Always

The Always promise | Always

TC02-Topic Map

Topic Map

CEYM03 - T02 - SUB01 - Changing the World of Refugee Girls with UNESCO & Save the Children

Always believes that nothing should hold girls back from being their amazing, unstoppable selves. And what’s the single biggest opportunity for girl empowerment? Education. In 2011, around 500 million adult women around the world were lacking basic literacy skills. In Senegal alone, more than 4 out of 10 girls dropped out of primary school in 2010. Always wanted to change this. So in 2011, Always and UNESCO teamed up to give thousands of girls access to literacy education in Africa.We have committed to reach a total of 110,000 girls across Nigeria & Senegal with literacy and education programmes by the end of 2019, giving them the access to the education they need to make their dreams come true.

CEYM03 - T05 - SUB02 - Always believes that nothing...

CEYM04 - Helping End Period Poverty

Empowering-Through-Education

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Helping End Period Property

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Changing-Body

CEYM01 - What we Promise

Night Ultra Size 3 With Wings

Always Discreet Maxi Comfort Pads 8 Drop 6 ct

Always Discreet long pads, sensitive bladder, 5 drops, 10 count, without wings, complete protection. Plastic pack front panel in purple, Always logo dark purple.

Always Discreet Incontinence Pads Long 10 ct

08700216592468 C1N1

Always Discreet Plus Large incontinence pants packaging

PDP-Always Discreet Incontinence Pants Plus Large  8 ct

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